Custom Software & Web Development
Responsive web apps, mobile software, and modernized legacy systems built on robust, maintainable foundations — engineered to grow with you.
Fulcrum Design Interactive — custom software development, APIs, and information architecture since 2001
Custom software, clean APIs, and thoughtful information architecture — production-grade and built to scale. We go beyond the code to turn your ideas into innovation.
20+
Years building software
38,000+
Families served in peak weeks
16
Live sites across two continents
Trusted by the brands and institutions that can't afford to wait in line
ESPN
Dave & Buster's
Top Golf
Emory Healthcare
Johns Hopkins Bloomberg
Anthropologie
Urban Outfitters
City of St. Louis
Commonwealth of Massachusetts Courts
What we do
Full-stack capabilities, one accountable partner
From the first line of strategy to the last line of code — and the hosting that keeps it running — we deliver end-to-end solutions for startups, growing businesses, healthcare providers, and government.
Strategy & Digital Marketing
Business plan formulation, brand and SEO, and local lead generation that turn marketing spend into qualified, measurable growth.
Customer Engagement Platforms
Queue management, appointment booking, and unified communications (UCPaaS) that meet customers wherever they are along the journey.
UX/UI Design
Interface design grounded in research and information architecture — interfaces people understand instantly and enjoy returning to.
Hosting & Managed Support
Secure hosting in our data center, proactive monitoring, and ongoing updates — so you can focus on your business, not your servers.
ElderTech & Long-Term Care
Purpose-built solutions for healthcare and long-term care — from rebalancing initiatives to operational tools designed with frontline staff.
APIs & Integrations
Software that talks to everything else you run
Your tools shouldn't live on islands. We design and build secure, well-documented APIs that connect your platforms, partners, and data — so information flows automatically instead of by hand. As a Preferred API Development Partner, we've been wiring systems together since 2010.
// Book an appointment & notify the customer const res = await fulcrum.appointments.create({ service: "intake", channel: "sms", customer: { name: "A. Rivera" }, notify: true }); // → { id, queuePosition, etaMinutes }
REST & GraphQL
Modern API design
Versioned, documented endpoints built to OpenAPI standards your developers will actually enjoy using.
Webhooks
Real-time events
Push updates the moment something happens — bookings, status changes, payments, queue movement.
Third-party
Integration & middleware
Connect CRMs, payment gateways, SMS, EHRs, and court systems through reliable middleware.
Secure
Auth & governance
OAuth2, token scoping, rate limiting, and audit logging baked in from day one.
Messaging
SMS & UCPaaS
Unified communications as a service — 90% of messages read within three minutes.
Scale
High-volume ready
Architectures proven across tens of thousands of concurrent sessions during peak season.
Information Architecture
Structure people understand in eight seconds or less
You have only eight seconds to make a positive first impression. Great information architecture is how you earn the next eight minutes. We map the journey, organize the content, and label everything so visitors always know where they are, what they'll find, and where to go next.
- Content audits & taxonomy — inventory what exists, define how it's organized and named.
- Sitemaps & user flows — model every path from first touch to goal completion.
- Navigation & wireframes — turn structure into interfaces before a pixel is styled.
- Journey mapping — connect every digital and physical touchpoint into one seamless experience.
STEP 01
Discover
We learn your business, your goals, and the people you serve before we structure a single page.
STEP 02
Organize
Content is inventoried, grouped, and labeled into an intuitive taxonomy and sitemap.
STEP 03
Map the journey
User flows trace every route from pre-arrival to post-service across all channels.
STEP 04
Validate
Wireframes and prototypes test the structure with real users — refined before development.
Content inventory
Taxonomy & labeling
Sitemaps
User flows
Wireframes
Navigation design
Journey maps
Usability testing
Flagship Platform
QMobile — the waiting room, reimagined
QMobile is our unified mobile queuing and appointment suite that blends walk-ins and scheduled visits into one calm, organized experience. Interactive messaging, real-time notifications, and digital displays let your customers wait where, when, and how they want.
- Virtual waiting lines that free customers from physical queues.
- Two-way SMS — keep everyone informed and at ease in real time.
- Live dashboards and reports to spot bottlenecks and act instantly.
Powering the lineage of Mobile Matradee™ — the first digital waitlist & text-paging app adopted by Dave & Buster's and Top Golf USA, and public-sector solutions for higher education, city services, and municipal courts.
Restaurant Platform
Pronto Text — text-to-order for restaurants
Pronto Text turns any restaurant's phone number into a full ordering channel. Customers text an order in plain English, the kitchen prints a clean ticket, and the operator accepts, reprints, or rejects each order with one tap on any device.
- Two-way SMS ordering — customers text plain sentences, ProntoAi parses them into structured kitchen tickets in seconds.
- Cloud-connected Star Micronics receipt printers with automatic retries, silent reprints, and offline-safe timeouts.
- Live order dashboard on web and mobile — accept, reject with or without a customer text, or reprint any ticket instantly.
Deployed across delis, pizzerias, and quick-service kitchens — powered by TextGrid SMS, OpenAI, and Star Micronics CloudPRNT.
Fintech Delivery
Nexus — a command center for wealth operations
Nexus is a custom CRM control center we built for a wealth-management firm on top of the Kylas platform. It turns spreadsheet chaos — transactions, SIPs, insurance, and fixed deposits — into one auditable pipeline, and gives advisors live boards for every service request and renewal.
- Bulk transaction & product imports that resolve, de-duplicate, and post deals to the CRM in a single pass.
- Live pipeline boards for SOA, service, and renewals — mark a policy "Won" and the next renewal cycle is created automatically.
- Role-based dashboards and KRA reports that turn raw deal data into sales and service performance at a glance.
Engineered on the Kylas CRM API with Django and MySQL — including resilient multi-worker background processing for large, idempotent imports.
In their words
Results our clients can measure
"Mobile Matradee's text and voice messaging met our range requirements using existing mobile networks. It reduced costs by eliminating physical pagers, and the digital wait-list interface increased our efficiency at turning tables. I highly recommend Fulcrum Design for their innovative solutions and excellent customer support."
Jeff Weiss
Director of Store Systems · Dave & Buster's
"The texting capability is the feature everyone is talking about — we can let court customers know what's going on immediately, which keeps all parties calm and receptive. As an administrator, being able to see exactly where the process is bottlenecking and address it instantly has been essential."
Roxanna Caldwell
Court Administrator · Greeley Municipal Court, Colorado
About Fulcrum
Two decades of going beyond the code
Founded in 2001 by Brandon Munson, FACHE, MBA, Fulcrum Design Interactive is a boutique software innovation and management consulting firm. We pair strategic thinking with hands-on engineering to help organizations of every size navigate digital transformation.
Our global team has driven R&D for ESPN's interactive TV, built award-winning mobile campaigns for national brands, and delivered customer-journey technology for healthcare, higher education, and municipal government. What distinguishes us is our motto — "We Go Beyond the Code." It's the cornerstone of every frictionless experience we build.
Let's build something
Turn your idea into a digital solution that meets your goals.
Tell us where you want to go. We'll bring the strategy, the architecture, and the engineering to get you there — and the support to keep you running.